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S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

Released Wednesday, 2nd September 2020
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S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

Wednesday, 2nd September 2020
Good episode? Give it some love!
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In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020.

Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand.

He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue.

How sustainable is this new model for events? Will everyone adapt to it? Find out more in this episode with Anish.

Connect with Anish - https://www.linkedin.com/in/anishthambi/

Connect with Deepika - https://www.linkedin.com/in/deepikavani/

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