In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company.

Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India.

We talked about why this channel is a great channel to generate revenue and increase the retention of your customers.

Additionally, Scindia shares how to do GTM with your partners.

Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel.

Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/