Referrals – The Master Key To Winning Sales
People trust their friends for advice they don’t trust strangers, especially those of us in sales. If they have a friend who is happy with your company, they are much more likely to consider you as a vendor. so If you can get your customers to recommend your business, their friends are much more likely to become loyal clients too. Way too often, sellers fail to leverage these relationships. In this episode we learn that one of the master keys to winning sales, referrals.
Today’s guest is John Spence. John is recognized business thought leaders, international keynote speaker and management consultant. John has written five books on business and life success and he currently has a fascination with the topic of referrals, the master key to winning sales.
5 Keys To Referrals
Key 1 – Make sure your product or service is remarkable and reliably provides Value Differention. This includes you as a salesperson. You must be remarkable.
Key 2 – Study master sellers and do what they do.
Key 3 – Know your KNL – Knowledge, Network, and Love
- Know your products and services
- Who do you know and can help you
- Be loved by your clients
Key 4 – At the end of the day answer three questions:
- What did I learn today
- Who did I meet today
- Did I live my values
Key 5 – Build a Sales Process e.g. , Know our Ideal Client and market to them until they know you. Ensure they like you as a good person, and the trust you as a credible seller. Then make it easy to try you, buy you, repeat buy and then referrals to others.
Take Action Today
Read more and study your craft. Read one book every other month. 6 a year and your in the top 10%.
How To Find John Spence
Email: john @ Johnspence.com
Free Sales Babble Gift: johnspence.com/salesbabble
Lead Generation Strategies
Learn how to generate leads in other epiodes:
The post Referrals – The Master Key To Winning Sales with J…
appeared first on Sales Babble Sales Podcast | Sales Training | Sal…