Your brain, and everyone’s brain, has two parts, logical and emotional. When you’re marketing or selling, you must appeal to the limbic portion of your prospect’s brains, which is the emotional part. The very special guest on this episode of The Sales Chalk Talk Show is Ridgely Goldsborough, an expert in writing awesome, limbic-targeted marketing messages and having sales conversations that also appeal to the emotional brain.

What you’ll learn on this podcast includes:

• Why authenticity is so important in business today• How brain biology can influence decisions in your favor• Why limbic messaging is so important• Where sales and marketing are going in the future• And MUCH, MUCH more!

Come join my awesome co-host, Gene McNaughton and me as we learn from this brilliant business expert!

Ridgely’s websites are http://mindtypes.com and http://customerconversionformula.com.

Get your free chapter of Gene’s book “The Sales Edge” at http://thesalesedge.co.

If you’d like to take advantage of more resources to help you dramatically increase your sales and revenue, go to https://redcapsalescoaching.com.

Join the Red Cap Sales VIP private Facebook Group. It’s FREE, and it’s packed with blogs, podcasts, FB Live presentations, sales tips, ideas, and strategies! https://bit.ly/red-cap-sales-vip.