Selling has changed dramatically over the past 10 years. Sales is not about getting someone to do what you want them to do. It’s about helping other people get what they want. Unfortunately, there are still a lot of pushy, obnoxious salespeople out there. There are also a lot of people who steer away from sales as a career because they feel they’d have to manipulate or persuade people and they just don’t want any part of it. On this episode of The Sales Chalk Talk Show, the very special guest is sales expert and author Andy Paul. He has a new book coming out titled “Selling Without Selling Out”. Andy is an advocate of finding out what prospects want and helping them get it.

On this podcast you’ll learn:

• That persuasion is NOT sales skill• That there is a difference between persuasion and influence• About the 4 Pillars of “Selling In” – Connection, Curiosity, Understanding and Generosity• And MUCH, MUCH more

Come listen in with my awesome cohost, Gene McNaughton and me as we learn from this brilliant sales coach and author.

Andy’s website is https://andypaul.com. You can order his new book and get some awesome bonuses there.

Get your free chapter of Gene’s book “The Sales Edge” at http://thesalesedge.co.

If you’d like to take advantage of more resources to help you dramatically increase your sales and revenue, go to https://redcapsalescoaching.com.

Join the Red Cap Sales VIP private Facebook Group. It’s FREE, and it’s packed with blogs, podcasts, FB Live presentations, sales tips, ideas, and strategies! https://bit.ly/red-cap-sales-vip.