Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customer

Hey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of Tuple

Jun 24th, 2021 30m 16s

We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder.In this quick and lively episode, we cover several commo

Sales Chat #4 - Optimizing that first sales call

Jun 17th, 2021 49m 36s

Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!)Now what do you do?Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it ca

Sales Chat #3: Brendan and Louis get into how to prepare for an important first sales call

May 27th, 2021 30m 33s

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with

SaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindr

May 19th, 2021 46m 55s

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automa

Sales Chat #2: Why's a sales process so important? — with cohost Brendan McAdams

May 6th, 2021 27m 13s

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.Louis is back behind the mic for another season of Sales for Founders...... and this time he's joined by a cohost — sales expert and pre

Sales chat #1: Is sales sleazy? — with cohost Brendan McAdams

Apr 22nd, 2021 43m 12s

Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape

Dec 14th, 2020 41m 16s

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.This week, your host Louis is talking to sales expert Brendan McAdams.Brendan is the cofounder of Expertscape. He also has over two decad

3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA

Aug 14th, 2020 57m 44s

In this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman.Alex has decades of experience helping people build successful businesses. From running his coworking community

Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!

Jul 5th, 2020 35m 23s

In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session!We dive into topics like...... how to feel good about doing sales?... when will the free S

From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

May 27th, 2020 52m 17s

In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, alt

Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

May 15th, 2020 59m 16s

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple

How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

May 1st, 2020 48m 4s

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle.We dive into the story of how Baird used sales to grow both co

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian

Nov 29th, 2019 51m 19s

Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her cur

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon

Nov 18th, 2019 27m 18s

This week I'm releasing a test episode for a new, shorter format of episodes - office hours.For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon. If all goes well, I'll record and publish

Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com

Nov 9th, 2019 57m 20s

This week, your host Louis Nicholls sits down with Andrew Askins. Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products.In a new format for the show, Andrew will wa

Sales tips from a successful, full-time salesperson - with James Urie, Close.com

Oct 30th, 2019 44m 55s

This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson.But what made me even more excited for this episode is that James isn’t jus

What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine

Oct 23rd, 2019 45m 33s

In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason.Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea.He's also an expert on search-focussed content marketing. So we take a break

How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'

Sep 25th, 2019 53m 22s

In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.Rob's book is hands down the best resource on how to do customer discovery. It's full of actiona

How to write cold emails that get results! - with Laura Lopuch

Sep 19th, 2019 51m 24s

We kick season 2 of the Sales for Founders podcast off with a bang!Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails.We go deep on...How to write emails that g

1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen

Aug 12th, 2019 53m 20s

This week, Louis interviews serial founder Jeremy Thiessen.Jeremy has a golden rule for entrepreneurship after some bad luck with his first startup... Don't build anything until you've sold it first!In fact, Jeremy has grown his latest compan

Live S4F Office Hours #1: Gabriel Perez from Peerfeedback.io

Jul 12th, 2019 36m 36s

This week we shake things up on the podcast!Instead of an interview, we spontaneously recorded one of the office hours sessions with a founder who is currently taking the Sales for Founders course.Listen along as Gabriel Perez, founder of Pee

Would a referral program work for your business? - with Manuel Frigerio of ReferralHero

Jun 26th, 2019 55m 38s

This week, Louis interviews friend of the show Manuel Frigerio, founder of ReferralHero.Manuel bootstrapped ReferralHero, a referral marketing platform, to about $20k MRR. And on the show he shares...- How he found his first customers for Ref

How to grow faster by doing things that don't scale - with Corey Haines of Baremetrics

Jun 14th, 2019 48m 6s

This week, your host Louis Nicholls interviews Corey Haines, head of growth at Baremetrics.Corey switches between sales and marketing every day. So he's learned some super useful lessons about how to take the best of sales and grow your busine

Bonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest Capital

Jun 3rd, 2019 50m 50s

This week we've delivered a special bonus episode with a slightly different focus than normal.Inspired by Justin Jackson's article on 'the myth of the niche market', your host Louis Nicholls has a conversation about the pros and cons of target