Episode from the podcastSales Lead Management Association Radio/Podcast

How to get Targeted Leads at Targeted Accounts Near the Bottom of the Funnel

Released Wednesday, 1st March 2017
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Hear Paul Mosenson, president of NuSpark Marketing defines ABM while truthfully dispelling misconceptions of ABM potential for small and large companies.

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About Paul Mosenson----more----

Paul Mosenson is founder and President of NuSpark Marketing, a demand generation firm based outside of Philadephia.  NuSpark helps clients manage their entire lead generation program; from content and messaging to media buying and search, to marketing automation and conversion optimization. Paul and his team have recently began embracing Account-Based Marketing as a service to support their clients in this new process.

About NuSpark Marketing

NuSpark Marketing begins with the end in mind — leads and sales opportunities — and works from there using a proven online marketing methodology. They craft buyer personas and content strategy and then create content to attract prospects, convert leads and shorten buying cycles. They connect companies with their target audiences by building relationships through social media as well as using paid search, search engine optimization, content syndication, and online display. Finally, NuSpark converts online traffic into leads through website and landing page optimization, marketing automation, lead nurturing and telemarketing.  http://www.nusparkmarketing.com/

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