This is the second part of the interview with Sean Doyle. We brought a couple of points back for context. We hope you take his points to heart regarding hiring a CMO, and the terminology used by Sales and Marketing - do they match?4 Question

Guess what - your prospect doesn‘t care about you.

Sep 29th, 2021 23m 21s

So agencies keep creating awareness and awareness and awareness. It's not helping. Our guest, Sean Doyle's firm helps companies with what has become like breathing and very obvious to some, but not too many companies. The way FitzMartin is bet

Training for and Playing to Our Strengths to Plow by the Competition

Sep 1st, 2021 29m 34s

Do you try new skills, and if you aren't great from the start lose interest? Or, do you take it as a challenge to succeed by finding an alternative path? There is no wrong answer here, but you need to know which you do and why. VisionEdge Mark

Changing patterns vs habits, and flipping the script because we can

Aug 25th, 2021 24m 20s

In this episode Susan and Laura cover four actionable items to change patterns, versus changing habits. What can you control? Here are four ideas to take control and gain an edge in business and life. This was taken from a recent blog post by

Find someone who has a love affair with numbers and data to set you straight

Aug 17th, 2021 25m 10s

Digging into your company's data may seem like a task you can shove to the bottom of the priority list. Perhaps you delegate it to several people once a month to make sense of the numbers and put it into a story recap format with a bullet-poin

Storytelling and Social Media a Powerful, and Possibly Dangerous Combination

Jun 1st, 2021 20m 50s

In Susan and Paul Furiga's penultimate episode in this series, Paul reminds us that for many organizations, the overwhelming volume and variety of social media seems to create one of the biggest storytelling roadblocks imaginable. And, it also

B2B's Story Needs to Be Different from B2C's Story

May 26th, 2021 19m 26s

Paul Furiga tells us to walk the toothpaste aisle of any large grocery store and you'll be confronted by a confusing reality asking yourself the question, "Aren't most of these toothpastes pretty much the same?" In this episode we learn how de

Will One Bad Thing Bury All The Good You Do?

Apr 28th, 2021 26m 49s

Here we are tackling chapter six of Paul Furiga's book, Finding Your Capital S Story." You need to know the answers to these questions before you can create your story. What is your organization's purpose?What is the market demand for what y

When you stray from your archetype your story falls apart

Apr 20th, 2021 22m 21s

In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig into the story of his own company, explore the application of the principles that drive your Cap

Regularly Adjust Your Company's Story to Stay Relevant and Interesting

Apr 13th, 2021 21m 58s

Susan's guest, Paul Furiga, author of Finding Your Capital S Story, opens this episode telling us, "In the old days before smartphones and Twitter, I would say that a small S story is something you read in the newspaper, and it's in the bottom

Learn How to Tell Stories From Wanamaker and The Three Tenors

Apr 6th, 2021 21m 58s

This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years a

Carl, Joe, the Monomyth, and Déjà vu

Mar 30th, 2021 15m 8s

The brain has been proven to be hardwired for storytelling - both telling and listening. Learn how across cultures, countries, languages the stories we tell are the same at their core. Paul Furiga is back to help guide us to identifying our Mo

Storytelling isn't crap, it's biology.

Mar 24th, 2021 15m 42s

This is a series about Finding Your Capital S Story - the new book by Paul Furiga. In this episode, we tackle the first chapter that I found fascinating - the science behind storytelling and how our brains are hardwired for storytelling. Paul

Why business owners tend to hit plateaus and struggle to grow.

Feb 3rd, 2021 36m 47s

Kevin McCann of the Executive Strategy Group, gives actionable logical, simple, but wildly important tips in this episodes. Here's one to start, if we take something just as fundamental your website. Take the first, top five pages of your webs

Our Special Sauce is What Makes Us Valuable

Jan 19th, 2021 25m 26s

In this episode with Ledge, we talk about taking our secret sauce for granted. To many of us, what we do is a no-brainer, but to most others, it is not. It's awesome, inspiring, valuable. He explains the four values that everything Add1Zero.co

It's Not a Hobby, It's a Revenue Source - Stop Playing House.

Jan 7th, 2021 25m 46s

Passion is not enough. As a revenue generator - deal closer service provider, Ledge tells us he doesn't need to be passionate about what you do. He needs to be passionate about closing deals for you and generating revenue for you. Then you wil

It isn’t a Matter of if AI will Replace Marketing People

Oct 28th, 2020 27m 46s

This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments' current and future headcount. We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai (

Is Sales Engagement the Most Important Platform in your Marketing Stack?

Oct 12th, 2020 23m 20s

Lack of sales lead follow-up is a plague on B2B Companies. Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare. Marketing managers should listen to this podcast.----more----About the Josh Baez The E

Increase Sales 30% in 90 Days

Oct 7th, 2020 26m 36s

Increasing sales this much is a bold statement and we asked Mike Hollison, CMO of InsideSales.com how it can be done. Of course, following up all leads increases sales, but InsideSales.com claims its self-learning engine drives predictive sal

Establishing Thought Leadership Through a Holistic Content Marketing Strategy

Oct 5th, 2020 24m 11s

The importance of content marketing in the high-stakes world of wealth management is non-negotiable. How can you expect customers to let you handle their hard-earned cash when you haven’t proven your industry know-how?----more----Marketing a

Pipeline CRM: A Simple CRM Developed From a Salesperson’s View

Sep 24th, 2020 23m 54s

CRM systems are seldom simple to use, and never created based on a salesperson’s preferences. During our interview with Ani Chiuzan head of customer marketing at Pipedrive we found a salesperson oriented tool that is both. Ani discusses the b

13 Lessons as an Interim Sales Manager

Sep 23rd, 2020 19m 5s

Most "interim sales managers" are hired in times of stress. These sales consultants are expected to swiftly “right-the-ship.” During this podcast, James Obermayer, who successfully increased sales, reshaped marketing departments, created SW

Overcoming the Resource Demand of Virtual Events

Sep 11th, 2020 27m 2s

Measuring and managing virtual events is every marketer’s challenge. Sales are suffering as live event leads have dried up and pipelines are falling. In this program, Victor Kippes of Validar discusses how to track and measure virtual event

What B2B Can Learn from B2C Customer Experience

Sep 9th, 2020 47m 2s

In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on th

Driving Attendance to Virtual Events: Achieving Growth in a Downturn Economy

Sep 4th, 2020 22m 59s

Virtual Events are in, and everyone knows it, but getting people’s butts in seats, and staying engaged is a different matter. Some say virtual events have engagement promise, but growth in this economy is elusive. Sruthi Kumar from Sendoso is