"In the UK we find failure harder to accept than in the US".

We hear from Taymoor Atighetchi- a serial entrepreneur- on building a digital brand in personalised goods, Papier which is looking to disrupt the cards gifts and stationary space in the UK.

We’ll hear his commitment to being a serial entrepreneur, starting from selling art as a child, building a media company, The Tab, at university to the launch of Papier itself.

We discuss how he bucked the Silicon Valley trend of being a sole founder without a co-founder partner in crime and lastly his views on the new school wave of the more risk averse entrepreneurs that are bubbling up.