Did I ever tell you about the time I threw a cold chicken breast, plate and all, at the caterer? Would you like to hear it? In this episode, we are diving into a story of how I got a reputation. And this isn't a reputation that is when you're

Bonus Episode! Survival

Jan 4th, 2021 8m 44s

As we start out a new year, I read this quote that has stuck with me and that I feel is so appropriate right now: “One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide." Brené

Bonus Episode! Proud

Dec 29th, 2020 6m 15s

This quote became a mantra for everything that I do both personally and professionally and I just love it so much. "Don't Stop Until You're Proud."

Thank You Hayley Paige

Dec 22nd, 2020 17m 43s

The story of Hayley Paige and her gown company is a cautionary tale to the event industry. Here's how you can learn from her.

Bonus Episode! Excuses

Dec 21st, 2020 6m 18s

You may need a little boost, a little coaching, and maybe a good laugh, so I will bring you a weekly bonus thought that might be helpful to you as you navigate your week. Let’s Go!

Honor Thy Vendors

Dec 18th, 2020 28m 36s

As an industry, we need to learn to honor each other's creativity and our pricing. We'll talk about a team approach and why you don't want to ask your floral designer to take 50 cents off a boutonnière.

Can She Be Meaner?

Oct 19th, 2020 29m 26s

Sasha tells a story about what it was like to develop a TV show for a major cable network and why she walked away from it all.

Driving the $ Down

Oct 13th, 2020 30m 28s

Everybody complains about "newbies" because they undercut everybody in their market segment, or are you doing the same thing? We will explore what it means to drive the dollar down with some tips on how to avoid being "that person".

Incongruent

Oct 6th, 2020 27m

I went for a nice dinner with some peers that I admired and found out what somebody really thought about me. This episode is rated mature due to language, please use discretion when listening.

Sasha, the Baker, and $h*t Cake

Sep 9th, 2020 27m 24s

One of Sasha's greatest lessons was taught to her by her best friend after one of the most important events of her career.

6 Tips for Looking More Professional In Your Business

Aug 29th, 2020 31m 7s

Sasha describes the 6 tips to look more professional in your business and how you can implement those to go from looking like a hobbyist to projecting a more professional image.

Copycat, Dirty Rat

Aug 18th, 2020 28m 49s

"You can't look at the competition and say you're going to do it better, you have to look at the competition and say you're going to do it differently." - Steve Jobs Sasha will tell you about being copied, what she did about it, and how she cha

How I Lost $75k

Aug 3rd, 2020 25m 59s

In this episode, Sasha tells us a story about how she lost $75k in event revenue by having a bad contract.

Whose Name is it Anyway???

Jul 22nd, 2020 29m 54s

In this episode, Sasha tells us a story about how she changed her business name and why.

You Can Always Get It Cheaper

Mar 5th, 2020 24m 33s

In the first episode, Sasha Souza welcomes everyone to her brand-new podcast. Sasha has been in the event planning business for 25 years, and she describes her career as incredible regardless of the constant changes in the industry. She shares

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