We are thrilled to have Guy Kawasaki, world renowned keynote speaker, give insights into his new book titled "Enchantment". A huge advocate in social media, we'll talk about his use of social media, and his thoughts on how "Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques."