Dr. Felicity Braithwaite - The magic surrounding placebo effects - and why there is still so much quackery in the health and fitness industry!

The S&C Shoptalk Podcast 

Episode 8

00:00 min – 4:30 min  Felicity’s background and her endeavours in research + her PhD 

4:30 min – What is Placebo?

6:30 min – How do you fake dry needling (creating a sham for it)?

8:00 min – Fooling the therapists and patients

11:45 min – Are some placebo’s more effective than others? Sham acupuncture, surgery etc.

15:00 min – Breaking down barriers in belief that patients come in with?

16:45 min – potential negative consequences in placebo only treatments

19:30 min – Conditioning a placebo effect (like Pavlov’s dog)

21:30 min – Placebo vs. Nocebo

23:20 min – Why we should maximize positive benefits on placebo effects and how?

25:50 min – Felicity’s favourite study and how powerful people’s expectations are when it comes to experiencing pain and our behaviour as practitioners

29:00 min – The problem with ethics when it comes to Nocebo experiments

30:30 min – Why do we still see so much quackery in the health and fitness industry?

34:15 min – The therapeutic alliance and why it’s so important

36:00 min – Why people still gravitate towards things such as homeopathy and risk vs. reward with different treatment options

38:30 min – What’s next for placebo’s in science?

42:20 min – Felicity’s next research projects

44:00 min – What should contemporary pain science look like?

Felicity's Twitter: 

@FBraithwaitePT

@bodyinmind

Research: 

https://www.researchgate.net/profile/Felicity_Braithwaite