As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business.

We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!