In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product.

So often in business, we tend to think about things as controllable or non-controllable. But when you launch a product, it can be overwhelming as you think of all the things that are completely out of your control.

At Proof, we have been focusing on what we can control, how we can prepare for launch now, and how we can be flexible when we do finally launch. Our approach during product launch has been to define a controllable outcome and create a process to evaluate that process at regular intervals. Finally, we’ve built a system to get feedback at the end of all this.

Come join us in this episode as we try to “win the launch,” before we launch.

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