Scale or Die

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Episodes of Scale or Die

On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel
For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot,, and Shortly after our interview, Ed started working as a  SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS fo
Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions. And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per mo
5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees. Jonathan’s idea all started at the end of his care
Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance. In this episode, th
Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, whic
Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from driving exotic cars to surfing and flying planes the wor
Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on
Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousa
In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product
As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just co
Founder and sales rep? How does that combo sound? This week I put on my sales hat as we built out a sales process for our 2 new products. I want to share with you the 3 key thoughts I’ve had while building out our sales process: I’m a huge beli
I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week is all about product feedback! In the episode, I will walk you through the entire process we’ve used to approach p
Mathilde Collin is pioneering the fight for radial transparency among SaaS businesses around the globe. Her shared inbox startup, Front, is reinventing email for the way teams work by introducing collaboration, workflows, accountability, and tr
I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable website experiences but somewhere along the way we got lost. The product kept swelling, we lo
Doing business with your best friends — does it work? People have strong opinions about never doing business with friends. I disagree. Having a great co-founder relationship has been one of the keys to our success at Proof over the past couple
Next Monday marks the beginning of Proof Camp — one of my favorite weeks of the year. We host team retreats like this twice per year, and I'm excited to share the full details of how we think about the event. I'll go over why I think retreats a
On the podcast, I've talked a lot about how core values are incredibly important when you're building a business. It's what separates you from competitors, and what attracts people to your mission. Until recently, we had 7 core values and a mis
I've been golfing for years now. And despite hours and hours of practice & time on the course, I had never shot below 80. It's been frustrating. This year, in anticipation of a trip to Scotland to golf the Old Course in Scotland with my old man
All week, I’ve been telling our team, “The Board Man gets paid!” I love that quote. But what does it mean? Kawhi Leonard is an NBA player that just took the Toronto Raptors to the Finals and won the world championship, knocking off Golden State
Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's funnel framework is nearly 11 years old! Are loops and flywheels the new thing? Making the transi is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one i
If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing
Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've experienced both. One thing that's been a huge learning lesson as we've built Proof has been how to structure and
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