Episode from the podcastScaling Deep with Lisa Princic

How to use premium pricing to create differentiation in a crowded market

Released Tuesday, 6th April 2021
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In your business's growth stage, you will probably find that you are working too hard for too little money. This is unsustainable and can lead to burnout, and it's why I'm taking a stand against "hustle culture"!
As you build the customer base for your online service business, does the idea of raising your prices fill you with panic? While it's natural to be concerned about what your clients might think, have you ever considered that, as well as improving your ROI and helping you to avoid burnout, raising your prices might also make you more attractive to other people?
In recent months I've been thinking a lot about premium prices, prompted by what I've seen in the online business space and all the things I've learned from my Profitable Membership Summit. As I say in this episode. "Premium pricing is bold. And it also works."
You can find complete show notes and resources for this episode at scalingdeep.com/raise-prices.

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