We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsi

Why you need to diagnose your members biggest problem

21 days ago 13m 5s

Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact th

They are not your guru - honing in on who you can trust as a mentor

Mar 12th, 2024 15m 58s

Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth

Is it really possible for ANYONE to succeed with a membership?

Feb 28th, 2024 19m 6s

I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when purs

Are you addicted to creating content?

Feb 16th, 2024 15m 4s

You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/t

Why I'm teaching my members to fail often (plus my own recent flop)

Feb 7th, 2024 13m 20s

If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strateg

Will members take my content and run?

Feb 2nd, 2024 14m 38s

Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make cha

How she grew her community to 200 members in a hyper-focused niche

Jan 24th, 2024 41m 55s

The riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her

The One Easy Metric You Need to Gauge Member Satisfaction

Jan 10th, 2024 12m 27s

The most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and

How to Get Paid Everyday in 2024

Jan 4th, 2024 14m 31s

We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here: https://scalingdeep.com/live/

How to quickly win over new members & create lasting loyalty

Dec 20th, 2023 11m 8s

Do you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating

How Andréa Jones runs her membership alongside her social media agency for fun & profit

Dec 13th, 2023 39m 25s

This is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including ho

The 5 best decisions I made this year to grow my online business

Dec 3rd, 2023 18m 54s

It feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me

The money is in the margins & they can be much smaller than you think

Nov 23rd, 2023 14m 33s

I've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better t

3 numbers you must track in order to grow your membership

Nov 7th, 2023 11m 19s

We can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.

How to design your membership in 5 days

Oct 25th, 2023 7m 39s

Join the Membership Multiplier bootcamp next week so we can hold space to design a membership together. https://scalingdeep.com/bootcamp/

Turning course students into long-term members with Kelsey Formost

Oct 18th, 2023 57m 18s

This is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients

Making my future self proud by bringing purpose back into my business

Oct 5th, 2023 19m 25s

That's it! I'm not putting pressure on myself to get on all the socials just because i know it would be "good for visibility". I'm someone who likes to go deep on things, so trying to do broad, short fleeting things is counter-intuitive to me a

Bird’s eye view on the membership problems people think they have & the solutions that work

Sep 27th, 2023 15m 53s

As a strategist I get to work with a lot of membership business' who come to me with different problems, and many don't have the problem they think they have. Listen in on some examples of recent sessions I've had (all in the last week) and how

Steps to keeping a membership going & growing for the long-run with Lynda Monk

Sep 20th, 2023 39m 56s

Have you ever looked 5-10 years ahead and wondered what your life would look like with your membership still in full swing? In this interview, we get the full scoop from Lynda Monk of the International Association for Journal Writing. She walks

How to be a strong guide and allow space to co-create with your members

Sep 13th, 2023 13m 26s

One of the members of the Scaling Deep Society asked me how much co-creation she should do with the first cohort in her new membership. My answer is inside this video. While I love co-creation as a cornerstone and benefit of the membership mode

Turning a practice of growth & identity shifts into meaningful a membership with Jessica Vazquez

Sep 6th, 2023 47m 58s

I first met Jessica Vazquez 7 years ago when she was bravely stepping away from corporate to venture into her own business of helping her people also shift away from corporate and overspending and now she is going even further in her membership

How to build better audience rapport by combining both coaching & niche expert skills

Aug 30th, 2023 15m 54s

Do you identify more as a coach or a niche expert? Most of us are more comfortable in one space than another and each of those roles brings a unique trap that we get caught in which prevents us from creating a strong connection with our audienc

How to beta launch your membership to another's audience with Yadsia Iglesias

Aug 23rd, 2023 40m 40s

My guest today is a true quickstart and a force to watch. A former primary school teacher, Yadsia decided to sell products, binged watched YouTube to teach herself how to do Facebook ads and eventually launched her membership, almost impulsivly

3 easy membership program ideas & BTS update on recent mini-launch

Aug 16th, 2023 22m 43s

Do you think about starting a membership program but wonder if your idea is good enough? Or how you could create something that has enough substance to keep members excited to stay long-term? In this podcast I'm sharing 3 types of membership co