In previous episodes we've talked about what it takes to become a thought leader and how to develop and grow your own thought leader brand. But without some kind of visibility project, some way of communicating our bold message and our unique story and viewpoint, no one's going to hear about the value we can bring. Visibility projects can help to build brand awareness, reach new audiences, or help to engage more fully with audiences you're already reaching.
You might be thinking, what is a visibility project? Or, how will I know what to do? Well, in this episode, I talk about the different visibility projects that I've done in the past, including Facebook advertising, podcast pitching and my recent summit. I talk about what I've learned - and earned - from each of them. And I also talk about why you can't trust your emotions when evaluating your own visibility projects!
You can find complete show notes and resources for this episode at scalingdeep.com/visibility-projects