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Episode from the podcastSeamless

Color Outside The Lines: Redefining Nude with Atima Lui, of Nudest

Released Tuesday, 19th December 2017
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We sit down for a talk about growing a business with Atima Lui of Nudest.  Nudest was founded at Harvard Business School by Atima Lui in January 2016 during her final semester as an MBA student. Atima grew up in Topeka, Kansas, and as the dark-skinned daughter of a Sudanese refugee and Black activist mother, she understood at an early age how her complexion did not meet the conventional standards of beauty. She decided to challenge these standards, beginning with fashion items labeled the color "nude," which do not match 84% of the global population