This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T.

Audience questions answered:

Does E-A-T matter for tech blogs?Is being mentioned on a big news site good for E-A-T?Does adding expert reviewers help?How would an ed-tech platform increase E-A-T?How do you measure E-A-T?Should you update old articles that were not written with E-A-T in mind?Common E-A-T mistakes and misconceptionsExamples of sites doing well after improving E-A-THow do you do an E-A-T audit?

Marie's QRG Book: https://mariehaynes.com/book

LinksSMX Next: https://marketinglandevents.com/smx/next/agenda/

About the QRG:https://services.google.com/fh/files/misc/hsw-sqrg.pdf

The QRG:https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

How search works:https://www.google.com/search/howsearchworks/how-search-works/ranking-results/

Efficient storage and query of schemaless datahttps://patents.justia.com/patent/20220358160

Google’s Guide to creating helpful contenthttps://developers.google.com/search/docs/fundamentals/creating-helpful-content

The video version of this podcast will be up on YT soon!