In this episode, we’re digging into the world of authentic selling. What is it and how can you hone this in a salesperson? How do you know when you’re selling authentically? How do you know when you’re not? 

Helping Dani explore what authentic selling is all about is Kendrick Shope, CEO at Authentic Selling 

Kendrick has so many awesome insights, such as: 

• If any part of your sales process feels “icky” or “gross,” then you’re probably not making organic decisions 
• Why it’s important to create raving fans without being a door mat 
• And how asking yourself the question, “How can I be of service” can lead to the most authentic sales relationships 

Links:

Kendrick Shope:
linkedin.com/in/kendrickshope/

Dani Buckley:
linkedin.com/in/daniobuckley/

LeadG2:
leadg2.thecenterforsalesstrategy.com/

TIMESTAMPS:
(02:13) Kendrick has been studying selling for over half of her life
(04:20) Selling without doing things that feel icky, sleazy, slimy, gross, crusty, musty, rusty, dusty
(06:23) The opposite of authentic selling
(08:22) Create raving fans, but don't be a doormat
(09:48) Follow up is a must.
(13:19) How can I be of service?
(15:26) What should sales leaders know to support this approach to selling?
(17:13) "Always be closing," is the worst advice ever