In today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem. Keyword cannibalization is when a single website unintentionally targe

Why Internal Linking is the Unsung Hero of SEO

Apr 29th, 2019 15m 12s

In today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog. View the sh

How to Use E-A-T in Your SEO Strategy

Apr 22nd, 2019 18m 42s

In this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.

Structured Data and the Modern Website

Apr 15th, 2019 14m 31s

In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking. Structured data is a syst

Tips and Tricks for Performing Ongoing Website Audits

Apr 8th, 2019 19m 17s

In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits. Show Notes: https://w

Performing an Annual Keyword Review and Audit

Mar 25th, 2019 11m 34s

In this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process, and why it matters to SEO and overall ranking.

Best Practices for Writing SEO Friendly Content

Mar 11th, 2019 14m 29s

In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She'll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts. Optimizing websi

What Questions Should You Be Asking Your Future SEO Agency

Feb 25th, 2019 22m 14s

In this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need to ask your future SEO agency or consultant

How Much Does a Quality SEO Consultant Cost?

Feb 7th, 2019 24m 38s

In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistic

Year End SEO Reporting: What Data Really Matters?

Jan 28th, 2019 19m 26s

In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new ye

SEO Pruning and Cleaning House for the New Year

Jan 8th, 2019 20m 23s

In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she's done, what was performed, and what failed. Show notes a

The Ever Shrinking SERPs in Google

Dec 11th, 2018 11m 20s

In this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results

Looking Back at SEO in 2018

Nov 19th, 2018 15m 32s

In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of

Digging into Google Data Studio

Nov 5th, 2018 11m 46s

In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for creating custom reports for in-house usage or f

Google Algorithm Updates and What E-A-T Means to Marketers

Oct 22nd, 2018 16m 32s

In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and websites all over the world have been feeling the

Mapping the Digital Patient Journey With Keywords

Oct 8th, 2018 16m 50s

In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites. A digital patient journey refers to a patient’s online journey through awareness, consideratio

Did Semantic Search Kill the Need for Keyword Density?

Feb 26th, 2018 12m 51s

In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology. Seman

Do WordPress Developers Need to Learn SEO?

Jan 29th, 2018 12m 50s

In this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt their clients.

What's in Your Marketing Plan?

Jan 23rd, 2018 14m 5s

In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, q

A Facebook Page is Not Enough for Small Business Marketing

Jan 17th, 2018 11m 16s

In this podcast episode, Rebecca talks about small business owners' false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your marketing and communication.

Why Video Matters to You and SEO

Dec 18th, 2017 10m 58s

In this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search. E

Optimize Your Website Performance and SEO

Nov 27th, 2017 41m 18s

In today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed. Grab the sh

Understanding Schema and Structured Data

Nov 21st, 2017 12m 32s

In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners an

Blogging is Good for the SEO Soul

Nov 13th, 2017 15m 36s

In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact

Improve Your Website's SEO With Content Silos

Oct 9th, 2017 19m 58s

In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-b