Last podcast of 2018! The question to really think about is do you want 2019 to be different that 2018? Did you release enough products, new features, or did you get bogged down in sustaining engineering?

Is 2019 Your Year of Innovation?

Nov 12th, 2018 10m 10s

The three pillars of innovation that drove the consumer electronics revolution - Communications, Control, and Human Machine Interface (HMI) - are going to drive the next revolution in industrial, medical, and commercial "embedded" devices. Wha

Is Mesh Networking the Killer Embedded App?

Aug 13th, 2018 15m 25s

After the interview with Pär Håkansson of Nordic Semiconductor on mesh networking, Terry bounces the usage models off a lot of customers.. and wow.. is mesh networking the new killer embedded app?

Bluetooth5 and Thread - Interview with Pär Håkansson of Nordic Semiconductor

Jun 18th, 2018 27m 8s

All about Bluetooth 5 and Thread for the embedded engineer! Terry interviews Pär Håkansson, Product Marketing Manager at Nordic Semiconductor to find out all about this new technology Serious is incorporating in the upcoming SCM318 Comms/Contro

What's in Your Software?

Jun 12th, 2018 14m 47s

Channeling our inner Samuel L Jackson -- but really, do you know what is in your code? Automatic code generators, downloaders, and builders are making the world a whole lot more complicated.

The Audacious but Rational Onboarding Package Trend

May 31st, 2018 15m 15s

It seems pretty audacious: the company wants to sell you their technology/product, and then they ask for an up-front contract as well to "help" you get started. Shouldn't that be free? Is there documentation so non-existent I can't do it myself

Staying Focused on your Key Users Experience

May 22nd, 2018 14m 12s

A Ted Talk about an engineer who revolutionized the way we look at subway maps hits us between the eyes as we nearly forget an obvious feature on a new product.

Linux - When "Free" is Not Free

May 15th, 2018 16m 25s

Terry reviews a white paper from Mentor demonstrating why Linux may be the most expensive free OS there is.

Feeling More Constrained

May 8th, 2018 16m 41s

Industry constraints are continuing to get worse -- now what?

Is the Supply Chain still a Chain?

Apr 24th, 2018 15m 22s

Is a supply chain still a "chain" if it only has a few links left? There are highly disruptive forces in the world that are rapidly and radically changing the way companies build and sell products.

Your Steve Austin Moment

Apr 10th, 2018 16m

Is your product facing its "Steve Austin" moment where it's time to rebuild it.. stronger... faster..? How do you approach this key moment? Maybe it's time to change the trajectory of your engineering team and approach to your product line, as

The Young and the Restless

Mar 20th, 2018 17m 56s

Terry answers a question on technology entrepreneurship – understanding and embracing the difference between Raspberry Pi + AWS/Azure prototypes to commercialized products is critical to your success.

Fine Young Cannibals and Suspicious Minds

Mar 13th, 2018 18m 21s

We're entering a period of incredible competitiveness and new entrants to markets that can be highly disruptive. Embracing "product cannibalism" and being paranoid about competitors are vital to your company's future.

The Usual Suspects (in an RTOS)

Mar 6th, 2018 15m 27s

Terry digs deeper on the normal ingredients in an RTOS. What more do you need?

The Unbearable Lightness of Being -- without an RTOS

Feb 27th, 2018 16m 22s

Terry explores the state of embedded engineering, 8 to 32-bits, and the cost of not using an RTOS.

A Visit from a Banker

Feb 23rd, 2018 17m 1s

Terry meets with one of the smartest bankers ever ... and learns something about 2018 and investing in growth, products, and engineering.

Re-engineering Engineering (Wait, What?)

Feb 14th, 2018 17m 11s

A customer tells me "we have to re-engineer engineering", and how that will radically change his company's trajectory and competitiveness in 2018.Learn more at: www.seriousintegrated.com

Bluetooth Rising

Feb 6th, 2018 17m 30s

Bluetooth is very successful in the mobile phone market, and has also helped "cut cords" on PC mice and keyboards. However in the embedded industrial and commercial machine and product space, it has, up til now, been narrow in application. Is t

Building & Room Management

Feb 1st, 2018 19m 27s

Fresh off CES and the AHR air conditioning tradeshows, Terry finds that there are some striking gaps between the state of technology and the state of room/environmental control systems today.

CES & Suppliers Going Vertical

Jan 23rd, 2018 14m 58s

Our CEO, Terry West, talks about another big take-away from CES 2018: how traditionally horizontal enabling technology companies are going more and more vertical into key target applications, and what that means for companies that are the devic

CES Musings

Jan 16th, 2018 15m 56s

Terry visits CES 2018 ... connectivity is everywhere, security is nowhere.

The (in)Security Problem

Jan 9th, 2018 17m 48s

Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and deliberately in order to capitalize on the IoT upside without losing all our gains to the do

Innovation - but How??

Jan 2nd, 2018 16m 45s

2018 looks like a big innovation year but if you're an established market player, how do you not get left behind?

Innovate or?

Dec 19th, 2017 19m 40s

We've entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different from the past 17 years.

Industry Constraints

Dec 12th, 2017 14m 56s

The electronics industry has now been plunged into a highly constrained environment -- how do we navigate the next few years as manufacturers and customers?