Today’s marketers use a multitude of tools and technologies to plan, execute and measure the results of their marketing efforts. Yet the vast number of technologies available to them has created a paradox. They have access to more interaction and audience data than ever before to influence campaign planning, product launches and storyline development, but it’s scattered across multiple systems with no simple way to tie it together. Moreover, marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.