World class companies are winning...and they are losing. By now, we’ve all heard all of the buzzwords: Product Experience, Marketing Experience, User Experience, but what about Customer Experience? Understanding Customer Experience and how to create delightful experiences for your customers still remains a mystery in most large organizations.
The most successful companies are continuously developing three customer-centric disciplines: Designing for Delight, Delivering for Delight, and Engaging Customers, Talent, and Partners for Delight. Mike Kendall, Managing Director of the Customer Lab and former Director of Customer Experience for Capital One, helps corporations deliver for delight and build loyal champions, not just followers.
In the latest episode, Mike shares critical insights and learnings you need to put to delight your customers to achieve maximum growth potential.
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