Shinerunner Craft Marketing
Episodes
Best Episodes of Shinerunner Craft Marketing
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Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Diffe
In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been
In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been
This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the national beverage wholesale network. Mark goes into detail on how to work with these Goliath wholesalers from the Underdog’
In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing st
In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU
In this episode, Mark fields a listener question and decides to dedicate the show’s topic to the inquiry. The question comes from a recently hired sales rep who is beginning their career at a craft brewery.Listen in on how Mark suggests a week
Episode 21 of Shinerunner Craft Marketing introduces the show’s first executive speaker interviewed by host, Mark Colburn. Mark “taps” into his focus group moderator days asking Tom McCormick, Executive Director with the California Craft Brewer
Episode 20 of the Shinerunner Podcast confronts the On-Premise draft handle “Merry-Go-Round” or “One and Done” trend taking place in bars, clubs, restaurants, delis, brew pubs and hotels across the nation. The trend, fueled by a combination of
Episode 19 (finally!) is here! In this “ABP” pod cast, Mark shares his insights and experiences on how to prepare for this crucial wholesaler presentation. He details what should and should not be in the plan based on his personal participation
Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing. Mark reveals GT-500’s marketing plan to solve owner “Holley Cam’s” current sales a
Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing. Mark reveals GT-500’s marketing plan to solve owner “Holley Cam’s” current sales a
In this episode, Mark invents a fictional brewery – GT-500 Brewing - then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends, and problems. From there he reviews four alternatives each designed to
In this revealing episode Mark shares with you his in-depth wholesaler sales rep experiences with suggestions on how to keep the distributor/supplier balance of power pendulum in the vertical. He details how to be that supplier who the distribu
In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive. He draws on personal experience, highlighting in great detail how he negotiates the most from a special e
Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest
Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest
This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case histories to drive home his message. He also provides tips on crafting presentations and h
This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case histories to drive home his message. He also provides tips on crafting presentations and h
Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix, the Product Life Cycle, Mark’s “Castle Keep” strategy, distribution’s importance and othe
Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix, the Product Life Cycle, Mark’s “Castle Keep” strategy, distribution’s importance and othe
This episode follows up on the “Horsepower Bonus” Mark promised at the end ofepisode #10. Insiders who have heard this podcast thought that Mark was runningon seven spark plugs but ended up taking notes so that they can incorporate thesenew
In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers. He introduces another Mark-ism which he calls “Music Marketing” and gives dozens of deta
The Great Tectonic Marketing Shift Taking Place in YOUR Backyard! In this must-listen episode, Mark speaks to a trend that he’s been monitoring for overRead moreLearn more about your ad choices. Visit megaphone.fm/adchoices
After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.Read moreLearn more about your ad choices. Visit megaphone.fm/adchoices
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