Podchaser Logo
Home
Shifting Your Brand From 2D To 3D

Shifting Your Brand From 2D To 3D

Released Wednesday, 15th January 2020
Good episode? Give it some love!
Shifting Your Brand From 2D To 3D

Shifting Your Brand From 2D To 3D

Shifting Your Brand From 2D To 3D

Shifting Your Brand From 2D To 3D

Wednesday, 15th January 2020
Good episode? Give it some love!
Rate Episode

In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing story to a higher level. He also introduces another, “Mark-ism” which urges the listener to “tangebilize” the brand which in essence helps you to put meat on the brand skeleton.Mark uses the fictitious “GT-500 Brewing” in a lengthy example (including a template) to better describe how to flesh out and ramp up your brand’s KDA and marketing story. This show makes for a unique listening adventure as Mark introduces his creative and timely concept. Listeners will benefit from this time investment as Mark provides them with another weapon to battle in this highly competitive beverage market where existing brands and new product entrants fiercely compete for precious On and Off Premise real estate.Episode #24 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist.”Learn more about your ad choices. Visit megaphone.fm/adchoices

Show More
Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features