Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subject of our latest podcast episode, too.   Our latest guest is Jim Mollica, the CMO of Bose Corporation and a self-confessed music geek. His Shiny New Object is the renaissance of audio and he shares with us how Bose are capitalising on it, and how he sees it influencing the future of marketing. Listen to Jim’s marketing tips, his advice for immersive content creation and some of his best career stories, in the latest episode.