In his role as Director of Strategy & Operations at Google UK & Ireland, Craig Fenton designs and manages how the company operates in these two countries. But he also has a number of "side hustles" that include social purpose driven initiatives like a record company and a film production house that put forward talented individuals from less privileged backgrounds. 

This work has taught him the importance of feeling what it's like to be a customer. Craig's Shiny New Object, however, is more abstract: quantum AI and how it can be used to crunch the data in marketing.

Listen to Craig talk about using quantum physics principles in data analysis, the benefits for studying human behaviour, and his tips about mindfulness, in this new episode of the Shiny New Object podcast.