Shiny New Object - a Marketing Podcast

A weekly Business, Marketing and Careers podcast
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Episodes of Shiny New Object

In his agency and brand marketing roles, Rory McEntee has continuously built a career around challenger brands, disruptive and unique campaigns.  Now in charge of brand & marketing at Gymbox, Rory continues to put out daring and intriguing ads
In his role as Director of Strategy & Operations at Google UK & Ireland, Craig Fenton designs and manages how the company operates in these two countries. But he also has a number of "side hustles" that include social purpose driven initiatives
The Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously. Her Shiny New Object is direct mail and the way it can be used to target consumer
Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives. After a roller coaster year during he COVID pandemic, Jerry has discovered more than
David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio. David's Shiny New Object is Non F
Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively.  His Shiny New Object is leveraging the village: identifying and using each individual's speci
Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The d
In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he war
In our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy. Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and working to challenge the status quo. He believ
Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: th
On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health. Shruti's career has come together as a result of following her passion and combining her love of a
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empat
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement.  Listen to Falak's top ma
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular b
How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the l
As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a c
If lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Mor
As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales
Working through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at t
Our latest guest on the podcast is Paul Szumilewicz, Head of Agile, Global Marketing at HSBC. His Shiny New Object is diversity and he talks to us about how he’s changed his mentoring habits to ensure he speaks to people who are not a “mirror i
When Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze, Head of Customer & Innovation Management at
Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are ele
Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team
When Pandora was faced with closing stores nationwide during the lockdowns related to Covid-19, it looked like a large number of customers who normally shop in-store would be lost during Q4 of 2020. However, resorting to augmented reality has h
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