SEO can easily become a massive distraction for the small service lifestyle business owner.

Yes, it has value, but with changing algorithms and conflicting advice and best practices out there, figuring out when and how to spend your time and attention on SEO is confusing at best.

And what’s the one thing that really matters when a potential client lands on your website?

The same thing as when you meet them at a networking event. Trust.

The split second impression that clients have of you and whether or not they trust you and want to learn more, happens when they see your website.

Look at your website. Would you trust you?

Everyone has SOMETHING that they can put front and center to demonstrate that other people trust them, and therefore, that you the viewer should trust them too.

To help you figure out what those trust symbols are, I brought an old friend and colleague, badass marketer and business owner, Matthew Capala to the show.

Matthew Capala is keynote speaker, entrepreneur, the founder of Alphametic, an SEO marketing agency in Miami, and author of the new book The Psychology of a Website.

And he knows more about SEO than anyone I know.

Tune into this episode to hear:

• How search algorithms are changing to monitor user behavior, not keywords and backlinks

• Three key things your homepage needs to establish trust

• How the user experience of your website affects your search ranking

• Tips for using transactional keywords to drive quality search traffic

• How to build a website with SEO in mind from the beginning

Learn more about Matthew:

• About Matthew

• Alphametic

• Instagram: @searchdecoder

• Twitter: @searchdecoder

• FREE SEO Toolbox

• The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results, Matthew Capala

Learn more about Pia:

• No BS Agency Owners Free Facebook Group

• The Show Your Business Who's Boss Crash Course

• Start reading the first chapter of my book

• Piasilva.com