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Jeffrey Mason
SimpleBiz360™ PodcastEpisodes
Jeffrey Mason
SimpleBiz360™ Podcast
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Episodes of SimpleBiz360™ Podcast
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Join us for the first installment of our six-episode series about the Experience Economy.What is the Experience Economy? How does it operate? What does it look, and feel like? What do other voices have to say? In this kick-off show we share 10-
“Ghosting” is a societal trend that is taking up more office space then ten, twenty or thirty years ago.Today we find various businesses choosing to ignore difficult customer questions, concerns, issues, and tedious follow through. Buyer frustr
Crafty, cagey, cunning, corrupt, and creative, SPINIPULATORS are a unique breed of business people that cause workplace havoc.This show offers some tangible ways to survive the ultimate workplace troublemaker. In these five minutes we define th
This show touches on the “WISE” versus the “WISER.”Valuable business stories are one of the greatest gifts we can share with others. This week, we invite story-telling to be part of your life. It’s never too late to start paying insight forward
“Stinkin’ Thinkin” can stagnate companies, leading to unnecessary financial woes, and possible extinction.High-achieving companies are usually habitual, best-practice chasers! Whereas, the “We’re just fine the way we are” companies, often watch
Today’s show is a quick look at why we should avoid of deploying string-along service techniques. The success of most business transactions is that they lead to repeat purchases, or referrals. So then why do we jeopardize these future events w
The Experience Economy feasts on the effects of the transactional micro-journeys!Each transaction has multiple touchpoints that create their own customer impressions. At the end of a purchase, many of our companies have faced one, or maybe two
Tucked inside our 228th podcast is the Experience Economy poking holes in the myth, that no news is good news!Silence from customers is not always golden. In fact, this quietness might just be a loud megaphone in disguise. These five minutes as
What are customers missing? What are the industry voids, and how can we detect them?Scouts play a vital role in the military, and the world of sports. Adopting a scout mindset in business can help us detect marketplace voids, fill them, and mon
One day a man came into my tradeshow booth and told me I was presenting the product incorrectly. I listened. I changed, and so did the outcome of my efforts.This piece of third-party advice changed my income, and the trajectory of a brand. It g
We are privileged to invite you on a short journey with a wandering photographer named Hal Moran.Gifted in writing, speaking, and telling stories with his camera, we are delighted to have Hal share his heart with the audience. Bird Portraits ar
This show is all about revealing our vendor-value to customers, while turning lemons into lemonade.Issues can present a bevy of opportunities to put professional capabilities on full display. This episode encourages us to see issues as a glass
Mike Bitter shares his personal story, and his passion for enabling businesses to build better processes through technology.Turning things around is a common theme with Mike Bitter. This interview illuminates the power of change in life, and bu
Lazy phrases are often used to shut us up, and tell us what we want to hear.Today we look at and empty, casual, and over-used response that we often deploy in life, and at work. In fact, we can almost see this picture in our mind’s eye; the res
How many days, weeks, months, or years go by before we let customer know that we appreciate their business?The printed “Thank You” post card in the shipment box is a nice display of gratitude, but is it really perceived as sincere? Granted, the
Start the year with one word that can change everything!TRUTH needs no strategy.TRUTH needs no angle.TRUTH needs no wiggle room.TRUTH needs no sugar-coating.TRUTH only needs a willing participant.Give TRUTH a chance to guide your 2024. In 35 ye
Today we break out the coffee as we look at the business concept of creating “wiggle room.”Is wiggle room good, or bad for business? Join us as we examine both sides of this two-sided, topical coin. The bottom line, as always, is how can “wiggl
Believe. Receive. Rejoice.Support the show
How about a little constructive fun to disrupt the rhythm of routine business?First, gather the troops, and head to the conference room with pen and pad in hand! Next, ask everyone to “BE THE CUSTOMER” for this exercise. The third step is to fo
Never sending, or collecting on invoices happens far too often.The previous sentence sounds ridiculous! However, it is true for small, medium, and large companies. Reasons for this are usually rooted in the lack of systems or adequate procedure
Customers love suppliers that consistently demonstrate customer-pleasing core values.Corporate growth spurts can become very hectic and overwhelming. During expansion mode it is often difficult to maintain the core values that were once the glu
Imagine a well-intentioned phone call that gets really ugly in 20 seconds?This happened to me recently. Why? The answer is simple…I let my professional guard down. I initiated the call in a casual manner, while I multi-tasked in the background.
For many of us, phone conversations are happening less and less compared to 10, or 20 years ago. The same trend is happening in business. Is it time to rebuild those verbal muscles?Today we look at this evolution, and ask ourselves some relevan
No reply has now become one of the favorite ways for buyers to say no. As business owners and operators, this style of saying “NO” may seem inviting forour own use. After all, we can avoid confrontation by never having to explainour decisions.
Do our customers see us as true client-success partners, clinical processors, or servant stewards of their time and money?What kind of customer service experiences are we delivering to paying customers? It is incumbent on ownership, executives,
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