We want our show to be THE destination to share the talk of the day. Chicago newsmakers and “movers and shakers” should be regular guests. In the highly competitive and cluttered media landscape we have to make unique “moments” that people talk about. (“Did you hear what Bob and Marianne did today?”) If there’s a major news story breaking we go to a non-stop news format. We also have plenty of fun doing the show and people have to have fun listening. And if it’s going on in Chicago, it’s going on Sirott and Murciano.