Your website is like your business card; it needs to immediately say who you are and what you do. So it’s important to put some serious thought into how you are representing yourself and your brand. It’s also important to try new things or mix things up to see what will work best for you. In part 2 of this 2 part episode, listen in as Tony talks you through some main points to think about when managing your own website.

• Go back and listen to Part 1
• The importance of an easy to find testimonial
• Provide valuable information to build your relationships
• Showcase your information in easy digestible sections
• Videos are your friend!
• Provide a call to action
• Make it easy for people to contact you
• Learn to analyze where people are spending the most time on your site
• What is an SSL and why is it important?

Episode 24 - The Power of Testimonials

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