This season, we’re looking at advanced marketing techniques. And one of the most advanced ways to market, sell, and service customers involves the use of artificial intelligence. AI can learn, reason, and act for itself, and make decisions in the same way that humans can. We break down how to correct duplicate data and clean up the rest of your data efficiently. While AI might not be our sentient overlords just yet, it can help companies serve the right content, to the right customers, at the right time, right now.