Creating Compelling Content for Social

Released Thursday, 2nd April 2020
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Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling?
You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data might not always give you the answers you’re looking for.

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7m 32s

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