Episode from the podcastSkill Up

How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy

Released Tuesday, 26th January 2021
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Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession.  To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researching than reaching out.

Check out the 2021 Sales Enablement Report to learn more.
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Moderator Stats

ID
83310111
Episode Number
5
Visibility
visible
Podcast ID
707095

Episode Details

Length
12m 58s
Explicit
No
Season
6
Episode
5
Episode Type
Full

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