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SLMA Live

A daily Business, Management and Marketing podcast
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Best Episodes of SLMA Live

During our program, Sean Burke, CEO of Kitedesk discusses how a company can economically create real qualified prospects to drive a forecast which drive sales. Qualified leads or prospects can have many definitions, however, from a salesperson’
Everyone agrees that new realities of customer buying is driving changes in sales organizations and Cheatham discusses how to approach change and not get slammed in the process.In the book “Selling Vision” co-author Rick Cheatham takes us throu
There were t-shirts with the saying made famous by "The Godfather" movies, and Taylor recently has told us to shake it off. Either method works, but Jay's approach isn't to just keep an eye on them or blow them off but to CONVERT them into your
Some of the most common metrics may not be what you think and in fact may be marketing myths. Everything can be measured a dozen different ways, or more. Just look at the way employment, housing sales, and other misleading, skewed statistics. D
Take advantage of the special deal Dave made with Lynda.com (he calls it the NetFlix of training) where you can find, in addition to Dave's 15 short but powerful videos, great training of all kinds-- 30 day free trial (normally 7 days!) go to w
Zeshan Raja, Asst. Director of Partner Success at Continuum shares insights on the importance of a BDR (Backup & Disaster Recovery) plan for any MSP and IT Service company. This falls in line with Business Continuity Plans. As their customers y
This is a quick, actionable lesson. Hey, it's a short show - if you already do all of this - you can share this with others who ask you your secret to SEO Ranking success! 
They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads. In this edition of The Weekly Byte, we explore three important elements in a good CTA – placem
It seems the rules change all the time on what works, what gives the best results, how often, how many links, image styles - but let's get this done right and then you can engage prospects and inform clients. If you don't inform them, they won'
In this SLMA Radio program we speak with Ben Sardella, co-founder and chief revenue officer from Datanyze about how a marketing department can make good on its promise of creating qualified leads by using technology. Ask a salesperson what they
We are not interested or motivated to learn something until there is something on the table that requires this knowledge. PRACTICING before you pitch is the key to success. Learn more from Mark during this episode. Mark Magnacca, President of
Salespeople must to learn dozens of different skills to be successful.The most accomplished salespeople have refined each of the talents, one after another, until they are consistently selling (think telephone skills,appointment setting, presen
Social media is a relatively new marketing channel and it can be difficult to find time to leverage it effectively. However, if you want to find and connect with new customers, increase your visibility online and grow your business, social medi
Mari Anne Vanella has recently been named one of 20 Women to Watch in Sales Lead Management. She is not only a leader in her space, but also has a list of what she's observed as holding women and men back from gaining respect, getting ahead and
What channels should you use? Who is responsible for creating content? On this episode of MSPradio, we chat with Brandon Garcin, Content Marketing Manager at Continuum, about how MSPs can more effectively produce content and use it to drive tra
Security has become an increasingly important topic among MSPs and SMBs. Many business owners are looking for solutions to keep their companies secure, and they’re relying on MSPs to provide those solutions to them. So, how can you take advanta
Some of the issues they discuss: The state of Revenue MarketingThe four benefits of having a Revenue Marketing ProcessThe CMO SurveyThe turning point that turns someone into a Revenue MarketerThe barriers that prevent someone from considering t
Our networks can be an incredibly powerful tool that not all MSPs leverage effectively. So how can you use your network to your advantage in order to grow your business? On this episode of MSPradio, we chat with Arlin & Pete Sorensen from HTG
See the video at http://blog.continuum.net. To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition
Whether it is your first venture into installing a digital asset management system (DAM) or you are into your second or third generation installation, there are specific things to look for to avoid costly mistakes. In this interview with North
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