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Episode from the podcastSLMA Live

Dispelling Marketing Myths and How it Affects ROI

Released Tuesday, 3rd May 2016
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Some of the most common metrics may not be what you think and in fact may be marketing myths. Everything can be measured a dozen different ways, or more. Just look at the way employment, housing sales, and other misleading, skewed statistics. Depends who you ask and how, as well as what the goal of the question is. Join Jim Obermayer and Paul Peterson, VP and General Manager of GoldMine, CRM.
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