During this episode, Brian and Daniel breakdown their path to success with the groundbreaking Superbowl 2016 #SB50Disrupt campaign and the importance of collaboration and live video content with guest host Ursula Ringham, SAP Change Evangelist.

The #SB50Disrupt campaign, a collaboration between SAP and SMACtalk LIVE, created more than 20 hours of live streamed content over 5 days that averaged xx live viewers per broadcast and generated xx total social impressions.

Tune in to hear Ursula share how she assembled support from SAP executives and partners and how important the role of digital transformation is in business success. Curiosity is the key to change, says Ursula. Keeping current on technologies that are available now and always having an eye on what might be drives innovation at all levels.

http://discover.sap.com/superbowl/en-us/index.html

SAP YouTube Playlist with all 20 hours of Superbowl Coverage of #SB50disrupt https://www.youtube.com/playlist?list=PLAN4lvL4kFnjOGeA19iFb8pyZI4-fF6kA

About our guest:

Social media marketer by day, author by night and mother 24×7. I’d write all day but in my current professions—I take what I can get. I’ve lived and breathed Silicon Valley my entire life having grown up in Palo Alto, CA. I attended the prestigious all-girls school, Castilleja and my family was immersed in commercial and residential real estate development and local politics.

I innocently entered the high tech industry at the age of twenty through a summer job at a then small software company, Adobe Systems, Inc. My International Relations Degree from UC Davis provided me with a vast understanding of the world that I call upon quite frequently but it could not seduce me away from the adventures I found at home. For over a decade, I worked at Adobe and Apple in their Developer Relations organizations helping start-ups and strategic accounts bring technologies and products to market.

Today, I am a Director of Digital Marketing and Social Media Strategy for SAP. In this role, I stay on top of the hottest social media trends, actively blog, interact on social media (Facebook, Twitter, LinkedIn, Youtube and Snapchat), and co-host a weekly live-streaming video show. In my spare time, I dream up amazing stories about the insidious side of Silicon Valley and find the time to write them down.

This adventure I call life, fuels my creativity for developing unique stories that I hope you enjoy reading.

https://twitter.com/Ursula_Ringham

http://www.ursularingham.com/