Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.

Yes, we have talked avatars before

Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.

The truth is Avatars, Ideal customers, or Perfect customers are not a secret

So Kristin and I decided to do an entire episode talking about why having an avatar is important.

NOTE: This post contains affiliate links

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Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer

Episode 79 - The 4x4x3 Insight Guide for Sales https://www.smallbizlife.com/blog/episode-79-the-4x4x3-insight-guide-for-sales

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