Gary Nolt is the President of Cassel Signs based out of Lancaster, PA. They create custom fleet graphics and vehicle wraps to help businesses drive their brand. Gary talks about how the Cassel brand was established and how he has a built culture around core values. 

Top takeaways:

-Importance of building a culture around learning

-Significance of developing your brand’s mission

-Effectiveness of building brand awareness through fleet graphics 

Episode Highlights:

[00:00] Intro to Gary’s Podcast

[05:35] Building Business Relationships with the Right People

[12:06] Creating a Culture for Growth

[16:53] Attracting a Good Workforce

[23:48] Developing an Authentic Mission

[27:42] The Purpose of Fleet Graphics

[35:13] Investing in your Brand

[38:28] The Cost Effectiveness of Vehicle Branding

[43:58] Being Able to Learn

Stand-Out Quotes:

“Business is people. I mean it doesn't matter what type of work you are in, if you're not in the business of people, you may be selling yourself short.  Your clients are people, your team is people, and you know it is about how you care for your team.”

“I'm not going to lose it if bad mistakes happen. That's how we learn. That's how we grow up. We have a young team, so it's expected. I know a lot of young people with a lot of big ideas and Hey, they’re gonna make mistakes. When you make a mistake, you own it. You know that's what we say, just own it and move on."

Connect:

https://www.linkedin.com/in/gary-nolt-41890980/

https://casselteam.com/