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Building a Local Brand in a Digital Way with Heidi Ellsworth

Building a Local Brand in a Digital Way with Heidi Ellsworth

Released Wednesday, 9th September 2020
Good episode? Give it some love!
Building a Local Brand in a Digital Way with Heidi Ellsworth

Building a Local Brand in a Digital Way with Heidi Ellsworth

Building a Local Brand in a Digital Way with Heidi Ellsworth

Building a Local Brand in a Digital Way with Heidi Ellsworth

Wednesday, 9th September 2020
Good episode? Give it some love!
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Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Top Takeaways:

  • Building your brand within your community is all about building the culture within your company
  • Get involved with your manufacturers and distributors! 
  • Join and engage in associations



[01:38] Introduction of Heidi Ellsworth

[04:10] How to grow a roofing company in today's world

[08:16] Creating brand awareness

[13:08] Investing in your community

[17:28] Short-term goals vs. Long-term goals

[22:40] Determining what to invest in your business

[27:36] 2020 Trends in the roofing industry

[31:58] Technology emphasis for contractors

[38:17] Roofers Coffee Shop


Connect:
https://www.rooferscoffeeshop.com/
https://www.nrca.net/
https://rt3thinktank.com/
https://www.linkedin.com/in/hjellsworth/

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