Do you think paid advertisement is the best, or only way to go? You just might be wrong on both counts. Here is an example of how PR increased credibility and took one small business owner from where she was to where she wanted to be.

Annette continues her interview with Matt Brearley using a case study to illustrate good PR strategy. Learn the important elements that peak interest, and the foundations which need to be laid before you begin to get the word out.

Annette Densham is a weaver of words, engaging story teller, hoarder of knowledge, larrikin, mum, wife and lover of musicals… she is now working closely with entrepreneurs and innovators on raising their profile by tapping into the power of PR and social media.
What you’ll learn:

00:00 Case study: Branching out, into public speaking and writing.
01:07 Nailing down your target audience and their favorite media.
03:25 Telling your story: Don't keep it to yourself.
05:11 Sharing your story: Where do you pitch it?
10:21 Getting your friend's support through link sharing.
11:15 Having your foundation in place before you go to the media.
13:28 Results.

Download the PDF Transcript

1.Make sure you have your foundations in place:

How is your website content and profile?
Do you have adequate hosting to handle more traffic on your website?
Do you have the infrastructure, suppliers and capital to handle increased traffic as a result of a PR campaign?

2.Create an avatar by asking some questions about your target audience, "Lexi" in the case study, examples:

Age
Appearance
Occupation
Interests
Publications or media that your target audience reads
Hobbies
Family

3.Tell your story: Make sure you have a story angle which journalists can follow up on, if they pursue your news lead.

4.Share your story in publications and media.

Decide who to send out press releases to based who your target audience/avatar reads.
Adjust headlines or content to fit the news outlet it’s being released to.
Don't overlook local publications and websites.

5.If a story is written up about you and your business, link to it and blog about it.

6.Send a few (closest) friends private messages asking them to share the links on their social media as well.

Resources mentioned

Annette Densham LinkedIn

Publicity Genie

The post SBB13: Annette Densham Shows Small Business How to do PR the Right Way Step by Step. appeared first on Small Business Blitz.