Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals.  They simply either happen or they don't, and businesses treat it as something that is outside their control.

My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach.  Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what
matters most.

In my interview with Steve, we discuss the following:

• Why aren't you getting more referrals?
• Why do most formal referral programs not work very well?
• What role can networking groups like BNI play in your referral efforts?
• Three top tactics for foolproof referral marketing