Recently, my sister and brother-in-law visited my wife and I in southwest Virginia.  During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area.  At the first two, the four of us spent an average of $50 per person on the wine tastings, bottles of wine, and food.  At the third winery, we only spent $5 each on the wine tasting.  In this episode, I talk about the things that the last winery did and didn't do that caused us to spend so little money there, in the hopes that you won't make the same mistakes in your marketing.