EP73: Market relevance | Mark Wilson | Futurestate Design
Released Sunday, 5th February 2023
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EP73: Market relevance | Mark Wilson | Futurestate Design
EP73: Market relevance | Mark Wilson | Futurestate Design
Sunday, 5th February 2023
Good episode? Give it some love!
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Any regular listeners to this podcast will know that I love agencies. I have a deep fascination for the dynamics of what are often small businesses, almost always servicing larger organisations and adapting to the continually shifting sands of markets, consumer behaviour, the economy, competitors – and of course, technology. In this episode I discuss […]
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Small Spark Theory: a marginal gains approach to new business and marketing
New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.Gunpowder’s podcast, Small Spark Theory™ explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.Find our more about Gunpowder Consulting, please visit gunpowderconsulting.comFollow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheoryWith thanks to Matthew Syed for audio extract permission.Host - Lucy MannProducer - Isabelle JarvisJoin Podchaser to...
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