Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people

EP188 - The Ultimate Marketing--Building a Network of SUPPORT

Mar 12th, 2021 1h

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It'

EP187 – Product Marketing Means Being Top-of-Mind All the Time

Mar 8th, 2021 1h

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason a

EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

Mar 6th, 2021 1h 3m

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In th

EP185 – Value Add Marketing with Launch With Words

Mar 5th, 2021 1h 1m

Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your w

EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel

Jan 29th, 2021 1h

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchil

EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show

Jan 23rd, 2021 1h

You know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries. In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discus

Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show

Jan 21st, 2021 1h

What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right? This week, Jason and Bridget are joined by Devin Wa

Marketing With Your Brand’s With A Family of Colors

Jan 8th, 2021 1h 2m

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCrea

How to Show Your Personality Through Your Brand

Dec 18th, 2020 1h 1m

Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely wa

Launching Your WordPress Product Landing Page Before Launch

Dec 16th, 2020 1h

It’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode. Panel Jason Tucker @jasontucker B

Using Twitter for Lead Gen for WordPress Businesses

Dec 9th, 2020 1h 1m

What’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packe

Hashtags - What, When, Why, How to Use in WordPress Marketing

Nov 23rd, 2020 1h 1m

Do you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer? In this episode, Jason and Bridget will rant about ha

Prepping Your Clients for Their Web Content

Nov 13th, 2020 1h 1m

You’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what? Regardless of the tool, Wix, Squarespeace, WordPress, ClassicPress, you still need content. You may be using a JAM

Public Speaking in a Socially Distant World

Nov 6th, 2020 1h

Personal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going? Our friend, fel

Marketing with Accessibility Part II with Joe Simpson Jr.

Oct 23rd, 2020 59m 25s

Accessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user’s experience from your product’s marketing? Can people find your website, use it, and get the information they need? Maybe, sure. W

What Is An Empathy Map And Why Do We Care

Oct 20th, 2020 1h 1m

In this episode Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Download for this episode: https://docs.google.com/presentation/u/0/

COVID Resurrected QR Codes. How does This Change Marketing?

Oct 19th, 2020 59m 41s

With the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait -- you don’t clean your menus? Gross! So now you can’t go anywhere near a restaurant without scanning a QR Code. The only thing is

Marketing with Minimalism

Sep 11th, 2020 1h 5m

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out -- and so on. Jason and Bridget are joined by Dave Bloom of Ginger

Running Your Business With a Home Life

Aug 23rd, 2020 1h 2m

Work life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with

Marketing Tools - The Changing Landscape

Aug 17th, 2020 1h

The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? WPwatercooler network is spon

Digital vs Physical Marketing

Aug 7th, 2020 58m 29s

Michelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractio

Marketing With Accessibility in Mind

Aug 6th, 2020 1h

Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to social media hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure t

Print Isn’t Dead - Print Without Digital is Dead

Aug 5th, 2020 58m 15s

In this episode, Jason and Bridget have q conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it done on time and on budget. What would you like to know? Sponsored by S

Strategizing Your Landing Pages Part II

Jul 1st, 2020 59m 50s

Landing Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? H