User design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers. We're too educated. We know our websites because we built them. In this episode, Michelle Keefer joins Bridget and Jason to discuss how UX influences your marketing strategy. Communicate, test, tweak. Rinse and Repeat!

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