Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
A Business podcast
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Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed GandiaEpisodes
Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
A Business podcast
Good podcast? Give it some love!
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Best Episodes of Smarter Freelancing
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The freelance marketplace has become more competitive. But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and
For many of us, the initial conversation with a prospect can be stressful.Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing. In this episode, you'll hear
Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.It was a big reason why I was able to grow my business so quickly.I loved how Michael broke down the p
I've always been a big proponent of investing in targeted conferences and events. It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain. In other words, the intangible things
Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.But to captivate your audience and keep them engaged, you have to be an e
Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work.I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of co
You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.But it's catching on with freelancers who are trying to shift to a more consultative appro
We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business.You've heard from me and from fellow freelancers. You've heard f
Made to order.That's what most of us do. We deliver customized services to our clients.It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order produ
I remember when one of my female colleagues first told me about the struggles many self-employed women face. It was about 10 years ago."Yes, there's discrimination," she said. "But much of it is self-sabotage. We just weren't brought up like m
Is freelancing a growing trend or a fad?And if it's growing, who's really profiting from this massive shift in the labor force?If you've followed me for a while, you probably know that I'm a big "trend junkie." I even put together two compreh
To explain how you can use Facebook to generate highly targeted leads for your freelance business, I've brought in one of the world's most recognized experts on the topic ... the one and only Amy Porterfield.In this week's podcast, Amy explai
In the previous episode, I shared my recent experiments with habit development techniques ... and why I'm getting away from traditional goal setting.Today's show is the second part of this important discussion. I've brought in my colleague Jame
I'm pretty much done with traditional goal setting.I'm talking about your standard "I'm going to get X result by this specific date" approach to setting goals.It's not that this approach doesn't work. It certainly does (sometimes). I'm doing aw
Freelancing can be a very lonely business. Not just in terms of physical isolation, but also in the way of getting help to run your day-to-day operations.Most of us don't have staff to take care of business operations and administration. Or a C
The biggest breakthroughs I've experienced in my business and personal life have come from taking what seemed to be big risks.Not the crazy, jumping-off-a-cliff-with-a-wingsuit kind of risk.I'm talking about stepping far enough outside of my co
There comes a point when most freelancers wonder if (and when) they should find a good accountant.It's an important decision. And there's much more to it than finding someone to do your taxes.But when is the right time to look? Where do you sta
Who said you had to limit yourself to your core services as a freelancer?And who said you couldn't launch a separate side business that allows you to practice a hobby or passion?That's one of the beauties of self-employment. You can chart your
Do you typically quote prospects exactly what they ask for? Most freelancers do. But what if you gave your prospect more options?What if you proposed two or three variations on the original scope of work? Would that just create confusion? Or co
I'm really excited about today's show because I get to address what I believe is one of the most important topics in the freelance community—boosting self-confidence.This is a topic I've addressed before in my High-Income Business Writing Podc
Suzanne Wesley was in a tight spot five years ago.She had just lost her job and had to find a way to drum up freelance business fast.But rather than trying the same methods other freelancers typically use (put up a website and do some cold call
Many of my traditionally employed friends are surprised when I tell them that it's challenging to stay productive as a work-at-home freelancer.They automatically assume that being in control over your schedule is a solution to the productivity
Not all clients are created equal.Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work.Then there are those who are just plain difficult. :(They co
Every new freelancer I meet wants to reach a comfortable income level as quickly as possible.Most of them will set one-, two- or three-year time horizons for getting there.But what if you HAD to ramp up quickly? What if a life event forced yo
Ten years ago, when LinkedIn was new, the "newness" of the medium made it stand out.I remember how easy it was to connect with prospects and start productive dialogue.But as hundreds of millions of professionals have joined this social networ
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